Customer Data Platform (CDP)
SAP CDP

Customer Data Platform (CDP)

One customer profile across every touchpoint — commerce, service, marketing, and ERP. We build the data model and the ingestion pipelines so you actually trust what you see.

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What you get

Key capabilities

Unified Customer Profile

CRM, commerce, service, marketing, and ERP data merged into a single record. One customer, one view — regardless of how many systems touch them.

Real-Time Activation

Enriched profiles pushed to marketing, sales, and service tools in milliseconds. Personalisation that responds to what customers just did.

Identity Resolution

Link anonymous browse sessions to known accounts. Build complete journeys — not fragmented snapshots.

Segment Builder

Dynamic audiences updated automatically from live data. Marketers and analysts build segments without engineering support.

Consent Orchestration

Consent signals captured, stored, and enforced across every connected system. GDPR compliance that doesn't rely on manual processes.

Data Quality Management

Deduplication, validation, and enrichment as data arrives. Garbage in, garbage out — we prevent the garbage.

What Spadoom delivers

A Customer Data Platform is only valuable if the data inside it is trustworthy. Most CDP projects fail at the data layer — poor source mapping, inconsistent identifiers, incomplete consent capture. We’ve seen the wreckage, and we’ve fixed it.

Our CDP implementations start with a data audit. We map every customer touchpoint — what data it generates, how it’s structured, and how it needs to be transformed before ingestion. Only then do we configure the platform. This approach is slower up front and significantly faster overall.

SAP CDP in the SAP CX context

SAP CDP is the connective tissue of the SAP CX suite. When it’s properly implemented, Emarsys gets richer segmentation data. SAP Sales Cloud V2 sees customer lifetime value alongside pipeline opportunities. SAP Service Cloud V2 agents see a customer’s full purchase and service history in one screen.

If you’re running multiple SAP CX products, a CDP implementation multiplies the value of each one. If you’re only on one product today, a CDP is the foundation that makes the next one fast to deploy.

What non-SAP data looks like

Many of our clients have customer data in non-SAP systems — Salesforce, Shopify, homegrown loyalty platforms, third-party service desks. SAP CDP handles these through standard API ingestion and pre-built connectors.

We scope the non-SAP integrations as part of the project. There are no surprises at go-live about what can and can’t be connected.

Proven in the field

We've done this before

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Ready to cut the noise?

Our Customer Data Platform (CDP) team has done this before — across manufacturing, retail, and financial services. Let's talk about what's realistic for your situation.

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