ANWR Group: High-Performance for Millions of Product SKUs
5M+
Product SKUs managed centrally
80%
Faster product data sync
SAP Commerce Cloud
E-Commerce
B2B and B2C commerce built to handle real catalogue complexity. We launched it in 90 days for Franke and scaled it to millions of SKUs for industrial distributors. We know what it takes.
What you get
Key capabilities
Composable Storefront
Headless React-based frontend decoupled from the commerce engine. Performance, flexibility, and full control over the customer experience.
B2B Self-Service
Account-based pricing, punch-out, order approval workflows, and reorder lists. Everything a B2B buyer expects.
Product Content Management
Rich product catalogue with variants, bundles, and localisation. Works with millions of SKUs without performance compromises.
Order Management
Multi-warehouse, multi-channel order orchestration. Returns, splits, and backorder handling out of the box.
Personalisation Engine
Segment-based content and promotions. Serve different experiences to different customer groups without custom development.
SAP ERP Integration
Real-time pricing, stock levels, and order data from SAP ECC and S/4HANA. No overnight batch jobs.
What Spadoom delivers
Our track record in SAP Commerce Cloud is long and specific. We built Franke’s award-winning B2B platform in 90 days — a project that replaced a stalled custom build. We’ve migrated distributors off legacy hybris accelerators to composable storefronts. We’ve scaled catalogue management for companies with 3+ million SKUs.
This is our home ground. We know the platform’s limitations as well as its strengths, and we know how to scope a project that ships on time.
Composable vs. accelerator: what to choose
If you’re starting fresh or replacing an older hybris accelerator, composable storefront (SAP’s Spartacus) is the right direction. It gives you a React-based frontend that’s fast, maintainable, and fully controllable. The trade-off is that it requires front-end development capability.
If you need to go live fast with minimal front-end investment, the accelerator approach still works — especially for internal B2B portals where UX is secondary to function. We’ll tell you which fits your situation, not the one that maximises billable time.
Migration from legacy hybris
This is a question we get every week. The short answer: yes, it’s worth migrating, and no, it doesn’t have to be a two-year programme. We’ve developed a migration methodology that prioritises the customer-facing layer first, moves the catalogue and order management second, and decommissions the old system last. Go-live happens before you’ve finished the migration — not after.
Proven in the field
We've done this before
Distrelec: From a Rigid Monolith to an Agile Headless Architecture
-70%
Faster time-to-market
+15%
Higher conversion rate
Ready to cut the noise?
Our E-Commerce team has done this before — across manufacturing, retail, and financial services. Let's talk about what's realistic for your situation.
Book a 30-min call