Loyalty
Loyalty programmes that earn their keep — not just points that collect dust. SAP Customer Loyalty Management for retailers and brands that want repeatable revenue, not vanity metrics.
Key capabilities
Dynamic Loyalty Profiles
A single cloud-based loyalty record per customer — points balances, tier status, personal offers, and entitlements, accessible across every touchpoint.
Personalised Promotions
Targeted offers at the individual or segment level — discounts, bonus points, experiential rewards — distributed across all channels simultaneously.
Real-Time Basket Analysis
AI surfaces upsell offers and reward triggers during live shopping sessions, based on current basket content and historical behaviour.
Multi-Brand & Multi-Market
Operate multiple loyalty programmes across brands, regions, and business units from one platform — with dedicated workspaces and financial auditing per unit.
Tier & Rule Management
Define tier structures, earning rules, redemption logic, and expiry policies without custom development. Adjust them as your programme evolves.
SAP CX Integration
Native integration with SAP Emarsys for loyalty-triggered communications and SAP Commerce Cloud for storefront promotions and point redemption.
What Spadoom delivers
SAP Customer Loyalty Management is a new addition to the SAP CX portfolio — launched in Q4 2025 as a standalone cloud product, built natively on SAP BTP and designed to integrate directly with Commerce Cloud and Emarsys.
We were early. Spadoom started working with SAP Loyalty Management as part of our broader SAP CX practice, and we’re ready to implement it. If you’re evaluating it or already committed, we can scope a project and give you an honest view of what’s production-ready.
Who this is for
SAP Loyalty Management is built for retailers, consumer brands, and e-commerce businesses with significant repeat-purchase potential — grocery, pharmacy, apparel, electronics, specialty retail. It fits organisations that:
- Already run SAP Commerce Cloud or Emarsys (integration is native)
- Have outgrown a basic points programme and need segmented, personalised loyalty
- Want loyalty data feeding back into their marketing and service tools, not sitting in a silo
- Operate across multiple brands or markets and need programme isolation with central governance
If you’re running a loyalty programme on a legacy or standalone platform, this is worth looking at as part of an SAP CX consolidation.
What makes it different
Most loyalty platforms are good at issuing points. SAP Loyalty Management is designed to make those points contextually relevant — offering the right reward at the right moment during a transaction, not just in a weekly email.
The real-time basket analysis capability is the differentiator. During checkout, the platform reads the current basket, compares it to the customer’s history and loyalty status, and surfaces a targeted offer or tier upgrade prompt. This is not a post-purchase communication — it’s an intervention that affects the current transaction.
Integration with Emarsys
When Loyalty Management is connected to SAP Emarsys, your marketing team can trigger campaigns based on loyalty events — tier upgrades, point milestones, redemptions, and lapsed members. The loyalty profile data enriches your audience segmentation significantly.
We implement this integration as part of every Loyalty Management project. A loyalty programme that doesn’t communicate is a missed opportunity.
Ready to cut the noise?
Our Loyalty team has done this before — across manufacturing, retail, and financial services. Let's talk about what's realistic for your situation.
Book a 30-min call