Marketing
SAP Emarsys

Marketing

Marketing automation that actually automates things. SAP Emarsys for email, SMS, push, and loyalty — with the segmentation and triggers your team will use every week, not just at launch.

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What you get

Key capabilities

Omnichannel Campaign Orchestration

Email, SMS, push, web, and paid ads coordinated from one canvas. Set up once — run across every channel.

AI-Driven Segmentation

Audiences built from purchase behaviour, browsing patterns, and lifecycle stage — updated in real time, no SQL required.

Lifecycle Automation

Welcome flows, cart abandonment, win-back, and post-purchase sequences that run without manual intervention.

Loyalty Programme Management

Points, tiers, and rewards integrated into your customer communications. Loyalty that actually drives repeat purchases.

Predictive Analytics

Churn risk scoring, purchase probability, and next-best-offer recommendations. Act before customers leave.

SAP Commerce Cloud Integration

Real-time order and browse data flows from Commerce Cloud into Emarsys. Triggers fire within seconds of customer actions.

What Spadoom delivers

Emarsys is a powerful platform. Most teams use 20% of it. We close that gap. Our implementations cover the full channel mix — email, SMS, push notifications, web personalisation — and the automation flows that generate revenue without manual campaign management.

We’ve implemented Emarsys for retail brands, pet supply companies, and pharmaceutical distributors. The use cases differ but the approach is the same: start with what moves revenue (cart abandonment, re-engagement, loyalty), then expand as the team’s confidence grows.

Data integration is everything

Emarsys is only as good as the data you feed it. A campaign triggered by stale or incomplete customer data is worse than no campaign. We treat the data integration as the most critical part of the project.

If you’re on SAP Commerce Cloud, the native connector gives you real-time order and browse events. For third-party shop systems, we build the integration as part of the project. And if your customer data is scattered across CRM, ERP, and a CDP, we map it all before the first send.

What good looks like

Twelve weeks after go-live, your marketing team should be running:

  • Automated lifecycle flows covering at least 60% of your customer base
  • Personalised product recommendations in email and web
  • A loyalty programme that integrates with your transactional communications
  • Weekly A/B tests that the team can run without developer support
Proven in the field

We've done this before

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Ready to cut the noise?

Our Marketing team has done this before — across manufacturing, retail, and financial services. Let's talk about what's realistic for your situation.

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