Galenica: From Platform Dilemma to a Clear E-Commerce Strategy

The Challenge

Galenica was facing a decision of enormous consequence: the selection of a new, central e-commerce platform. In the highly regulated pharmaceutical industry, a wrong choice was not just expensive; it could jeopardize operations and compliance for years to come.

• Paralysis by Analysis: The team was confronted with an unmanageable number of potential platforms, leading to “analysis paralysis.”
• High Strategic Risks: The wrong platform choice could have led to massive misinvestments, scaling problems, and a lack of future-proofing.
• Lack of an Internal Basis for Decision: There was no objective, data-driven analysis to make a well-founded decision and convince management of the right path.
• Unclear Path Forward: Even if a platform had been chosen, a clear, realistic plan for implementation and migration was missing.

Galenica needed an external, impartial expert to bring clarity to the complexity and show a safe way forward.

The Solution

We acted not as implementers, but purely as strategic “Trusted Advisors.” Our goal was to enable the best possible decision for Galenica.

• Vendor-Neutral Analysis: We conducted a deep, objective evaluation of the top commerce platforms. We assessed each solution against a catalog of criteria tailored exactly to Galenica’s needs — from compliance and scalability to total cost of ownership.
• Clear, Data-Driven Recommendation: Based on this analysis, we were able to demonstrate why SAP Commerce Cloud was the most robust, secure, and future-proof solution for the complex requirements of the healthcare and pharmaceutical market.
• Development of a Strategic Roadmap: We didn’t just deliver a recommendation, but also a concrete, phased implementation plan. This roadmap defined technical milestones, business priorities, and realistic timelines.
• Building C-Level Confidence: Through our well-founded, fact-based presentation, we gave Galenica’s management the necessary confidence to make a bold but secure strategic decision.

The Results

Our consulting ended the strategic standstill at Galenica and paved the way for a successful digital transformation.

• Decision-Making Confidence: Galenica was able to make one of its most important strategic IT decisions in recent years on a well-founded, secure, and comprehensible basis.
• Massively Reduced Risk: The clear roadmap and the right platform choice minimized the risk of costly development mistakes and provided planning security.
• Company-Wide Alignment: All stakeholders, from business departments to the C-level, were aligned on the same path thanks to clear communication and a solid foundation.
• Unlocked Momentum: Instead of remaining stuck in the analysis phase, Galenica could immediately start with the first concrete steps of modernization and now has a clear plan for the future.