intelligentfood: A Custom Sales & Service Platform in Record Time

The Challenge

For a fast-growing company like intelligentfood, an agile and effective sales force is critical. The field sales team, which manages indirect sales channels for brands like El Tony Mate, urgently needed a modern, mobile solution to support their daily work.

The core problems were clearly defined:

• Inefficient Visit Planning: Planning customer visits was cumbersome and not data-driven.
• Lack of Mobile Support: The team lacked a central app with access to all relevant customer data, service information, and custom features.
• Fragmented System Landscape: Data from the legacy system (Zoro) was not seamlessly connected to the new S/4HANA Public Cloud ERP.
• Extreme Time Pressure: The solution had to go live extremely quickly to avoid jeopardizing sales targets.

They needed a partner who could not only implement a standard cloud solution but also deliver highly specific mobile requirements in record time.

The Solution

Using an agile project model, we delivered a comprehensive and customized solution in just three months—despite the summer holiday period.

• Implementation of Core Systems: SAP Sales Cloud V2 and SAP Service Cloud V2 were introduced as the foundation.
• Development of Custom Apps on BTP: The heart of the solution is the side-by-side extensions we developed with the SAP Cloud Application Programming Model (CAP) on the BTP (Cloud Foundry). These provide the field team with custom features for visit planning, custom views, and an integrated telephony solution directly on their mobile devices.
• Deep Integration: A robust bridge to the S/4HANA Public Cloud was created via the SAP Integration Suite. We also handled the necessary configurations on the ERP side to ensure a smooth end-to-end process.
• Migration and Go-Live: We managed the complete data migration from the legacy system Zoro and ensured a seamless transition.

This combined approach of standard software and custom development allowed us to perfectly unite speed and individuality.

The Results

The new platform has elevated the efficiency of the intelligentfood sales force to a new level and provides a clear competitive advantage.

• Optimized Field Sales: Visit planning is now data-driven and efficient. The sales team has access to all necessary information at any time via the mobile app and can respond more quickly to customer needs.
• Seamless Processes: Thanks to the deep integration with S/4HANA Public Cloud, there is no longer a media break between sales activities and commercial processes.
• Extremely Fast Value Creation: With a go-live time of just three months, intelligentfood was able to immediately benefit from the advantages of the new solution.
• Future-Proof and Flexible Platform: The side-by-side architecture on the BTP allows the solution to be flexibly extended with new, individual requirements at any time without affecting the stable core.