The road to success is not far with an agile and well-initiated consumer product company by your side. While it’s not easy to grow in such a competitive market, a robust go-to-market strategy helps you achieve more, especially while launching a new product. In the ocean of companies providing these services, SAP is the savior you need to reach the target audience. SAP, with its digital marketing campaigns and tools, helps in synchronizing your new trade goals and reach out to your target customers. But to understand the steps taken by SAP for go to market initiatives, let’s first talk about go-to-market strategy.