PRESS RELEASE

So, the challenge faced by Franke was that their reseller partners across various countries were navigating through disparate product data sources. While Franke Home Solutions had initiated online customer portals in some regions, the operating models were inconsistent, leading to a fragmented customer experience. The need for a unified, automated platform was evident, and that’s where Spadoom’s expertise came into play.

As an SAP Gold Partner with over 6 years of diverse experience, Spadoom specializes in SAP Customer Experience Cloud among other SAP solutions. The collaboration aimed to develop a single, global online sales portal. This portal was designed to be the definitive source for product information, streamlining the purchasing process for retailers, kitchen studios, and project developers. The objective was clear: harmonize global e-commerce processes to offer a seamless customer journey.

The results were transformative. The unified portal led to a significant reduction in manual work, as automated purchasing processes took over. This efficiency was not just operational; it had a direct impact on sales. Reseller partners now had access to consistent information, which empowered them to make informed decisions, thereby boosting sales. This success is not just a story of overcoming operational hurdles through collaboration; it presents how strategic alignments can solve complex challenges.