Holistic customer profiles
Unify customer profiles and associate relationships at the individual or account
level to address B2B and B2C use cases.
Purpose-driven data governance
Respect data privacy and address regulatory risk by maintaining the purpose of data throughout the customer lifecycle.
Real-time insight activation
Calculate attributes continuously for segmentation, audience management, and in-the-moment decision-making.
Back-office system connection
Integrate with ERP, supply chain management, and other cloud solutions using a common data model.
Personalized engagements across touch points
Push permission-based, accurate customer data to your marketing, e-commerce, in-store, sales, and service engagement systems.