SAP CUSTOMER EXPERIENCE FOR MANUFACTURERS

SAP Commerce Cloud is an eCommerce platform for the products that are utilized to address a group of products including Customer Experience and Management. SAP Commerce is anything but a single product like SAP ERP or SAP BW framework, rather it is a collection of products that offer end-to-end customer engagement experience.

SAP CX, which was recently re-branded from SAP C/4HANA, is quite possibly the most impressive client experience platform available for B2B trade, particularly for Commerce manufacturers investigating commerce platform execution for increased self-administration and more coordinated client management.

The symbiotic relationship between SAP Commerce Cloud manufacturers and distributors and wholesalers has kept the sector and industry on the back foot during the digital transformation. SAP Commerce manufacturing has shifted their focus to innovation efforts using Industry 4.0 tools, focusing on product quality, adaptability, floor operations, customization, and other fundamental areas that require products to be manufactured faster and with lower operating costs.

Numerous factors contribute to this push, but one of the most significant is money, expressed as client interest. The oldest members of the Millennial generation are now in their forties and are firmly entrenched as B2B purchasers. These digital natives, who are now key leaders and decision-makers, grew up in an Internet-connected world. As with their Gen X and Boomer counterparts, they have had their digital experience expectations set by B2C brands that consistently deliver superior CX quality.

Additionally, customer expectations appear to be increasing, and the digital services with added value enabled by industry 4.0, such as preventative maintenance data or auto-replenishment, require a solid foundation in order to be considered for successful implementation in the years ahead.