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SAP CUSTOMER EXPERIENCE FOR MANUFACTURERS
- June 5, 2021
SAP Commerce Cloud is an eCommerce platform for the products that are utilized to address a group of products including Customer Experience and Management. SAP Commerce is anything but a single product like SAP ERP or SAP BW framework, rather it is a collection of products that offer end-to-end customer engagement experience.
SAP CX, which was recently re-branded from SAP C/4HANA, is quite possibly the most impressive client experience platform available for B2B trade, particularly for Commerce manufacturers investigating commerce platform execution for increased self-administration and more coordinated client management.
The symbiotic relationship between SAP Commerce Cloud manufacturers and distributors and wholesalers has kept the sector and industry on the back foot during the digital transformation. SAP Commerce manufacturing has shifted their focus to innovation efforts using Industry 4.0 tools, focusing on product quality, adaptability, floor operations, customization, and other fundamental areas that require products to be manufactured faster and with lower operating costs.
Numerous factors contribute to this push, but one of the most significant is money, expressed as client interest. The oldest members of the Millennial generation are now in their forties and are firmly entrenched as B2B purchasers. These digital natives, who are now key leaders and decision-makers, grew up in an Internet-connected world. As with their Gen X and Boomer counterparts, they have had their digital experience expectations set by B2C brands that consistently deliver superior CX quality.
Additionally, customer expectations appear to be increasing, and the digital services with added value enabled by industry 4.0, such as preventative maintenance data or auto-replenishment, require a solid foundation in order to be considered for successful implementation in the years ahead.
Forrester Wave and SAP CX
SAP Commerce Cloud, or previously named SAP Hybris, has been consistently ranked first in the Forrester Wave for B2B commerce platforms. The new platform’s capabilities include the following:
- SAP Service Cloud
- SAP Marketing Cloud
- SAP Customer Data Cloud by Gaga
- SAP Sales Cloud
- SAP Commerce Cloud
Several of the primary advantages of SAP Commerce Cloud for manufacturers include the B2B Commerce accelerator, which includes a comprehensive set of fundamental tools, including the following:
- Integrated analytics
- Personalization tools with advancement
- Integrated hosted payment
- Merchandising and Search capabilities
- Entirely integrated web content and product content management proficiency
- Choice of guest checkout, express or multi-step from desktop storefront
- Ready-to-use storefront templates
- Omnichannel order management for commerce
- Fully responsive web design pages for mobile, wide desktop, and desktop
- Conclusion
For Commerce Cloud manufacturers looking to expand direct-to-consumer sales, SAP Customer Experience is an excellent choice, as it is frequently used to manage B2C client experiences directly or via commercial centre tools such as Miraki, while also managing supplier transactions with B2B purchasers who adhere to a variety of business rules.